Ok. So since I haven’t posted all that often in the past, I am making an attempt to post once per week. That would be growth for me.
A few months ago, I hired a PR person, Carolyn Waring of Belle Ringer PR to do a blog campaign for us! I was hesitant because plopping down that much cash at once is a bit daunting. Carolyn was persistant, but not annoyingly so, in attempting to get my business, and when she came up with a “blogging campaign,” I went for it!
She created a press release and sent it off to 200+ potential bloggers who might be interested in trying and writing about KLEAN products. The requests started flowing in and Carolyn sent out our products. Suddenly, we had new fans and many write-ups about our yummy goods!
One day, while I was minding my own business, I received an e-mail inquiry from my site. (You can write me about anything…order inquiries, wholesale, pre-sales question or “Just to say Hi”). It was from a larger retailer who had learned about us from a blog (that very blog campaign that I was afraid to plop down cold hard cash for could potentially return my $$$ 10 or 20-fold!).
[I don’t want to tell you who the retailer is now, because, since the order is massive in scale (for us), I want to make sure it gets to it’s locations in tact before I tell the world.]
The whole process is an exercise in patience and positive thinking. Watching it go from beginning to middle and now headed towards the end, it’s hard to imagine it all coming together. There are many new people involved in the process and we are very excited to have them along!
Stay tuned over the next month or so, and I’ll let you know how it turned out!