Fragrance Trends for 2015 Why should we care?

It was recommended to me to write about the fragrance trends for Spring/Summer 2015. I responded with “why?” I am not usually one to care about trends because I go with my heart and my gut as far as what we choose to add to our fragrance catalog. But I, begrudgingly, did a little research and was pleasantly surprised.

Here’s where 2015 is taking us. According to a recent edition of Seven Scent and their bi-annual Fragrance Trends Alert, the Spring/Summer seasons bring us fresh, fruity, natural-type notes with a modern twist. This caught my eye, because KleanSpa is driven to create scents that are bursting with amazing, fresh fragrance notes that smell like the things that they are meant to smell like…especially in Spring and Summer!

Here’s what Seven Scent reports:

  • Rhubarb – Bringing a fresh, green, lightly tart and red berry note. Rhubarb blends with fruity and floral aromas to create a subtle sharpness.
  • Mint – Adding a cool, green note and a hint of spice. The addition of mint gives scents a natural lift. 
  • Tea – Offers a variety of delicate aromas. A renewed focus on tea delivers a fresh and romantic character.

These “trending” notes sound mouth watering-ly great! I have never worked with a Rhubarb scent, but intend to search for one. We have a few teas on our blending bar. A black tea which includes an almost rose-y/floral note and a white tea scent that is tart, like fruit.

I see, now, that I can take a direction and inspiration from fragrance trends and make them my own trend. It’s like anything in life. Be inspired. Don’t copy. Be yourself. And even though I don’t feel drawn to make what I think people want or what is popular…as far as our KleanSpa scents go…I am intrigued and inspired to take these notes and see what I can come up with. I hope that you (and I) like it in the end…:-)

The trend report listed some fall notes, but I will save a post for that later in the year.

Thanks for reading.